The Big Idea

A slip on the snowy sidewalks in winter is a small thing. It happens to millions.
A fall from a ladder is a small thing. It also happens to millions
A slip or fall produces a subluxation. The subluxation is a small thing.
The subluxation produces pressure on a nerve. That pressure is a small thing.
That decreased flowing produces a dis-eased body and brain
That is a big thing to that man.

Multiply that sick man by a thousand and you control
the physical and mental welfare of a city.
Multiply that man by one hundred thirty million, and you forecast
and can prophesy the physical and mental status of a nation.
So the slip or fall, the subluxation pressure, flow of mental images,
and disease are big enough to control the thoughts and actions of a nation.

Now comes a man. And one man is a small thing.
This man gives an adjustment. The adjustment is a small thing.
The adjustment replaces the subluxation. That is a small thing
The adjusted subluxation releases pressure upon nerves. This is a small thing.
The released pressure restores health to a man. This is a big thing to that man.
Mutiply that well man by a million and you increase the efficiency of a state.
Multiply that well man by a hundred million and
you have produced a healthy , wealthy, and better race for posterity.

So, the adjustment of the subluxation to release pressure upon nerves,
to restore mental impulse flow, to restore health, is big enough
to rebuild the thoughts and actions of the world.

The idea that knows the cause, that can correct the cause of dis-ease,
Is one of the biggest ideas known. Without it, nations fall; with it, nations rise.
The idea is the biggest I know of.

-B.J.Palmer 1944


When faced with a health problem, how often have you said the following?

Maybe it will go away………….Are you willing to take the chance?

It comes and goes………………Why wait until it becomes a constant problem.

It’s not that bad!…………………….Compared to what?

Why change now?……………..Do you have so little respect for your body? (Remember it has to last 80+ years)

I don’t have any symptoms…..First sign of a heart attack in 57% of the time -death

I don’t have the time………….Can you afford to be out of commission?

I know what my problem is…..And your solution is……..?

I was told I have to live with it..Don’t give up on you body or your body will give up on you!

They couldn’t find anything…Isn’t it time for a different approach?

I don’t want to know!……………What you don’t know can hurt.

It’s because of my age!…………Why do some people age better than others?

I can’t afford it………………You can’t afford not to!

Such thoughts could prevent you from enjoying the benefits that millions have successfully experienced thru’ safe, gentle chiropractic care.


Isn’t it time to start on your own health journey?

Think: How your past decisions have affected your health.
Evaluate: The quality of your present health.
Choose: To control the quality of your future health.
Change: Your thoughts, actions and decisions today which will determine the quality of life tomorrow

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